How Faith-Based Marketing Can Forestall the Crisis of Institutionalized Religion
The universal prominence of religion is substantiated by the craving for transcendence - an essential characteristic of human existence. Yet, as the times are changing, religion must keep evolving in order to maintain its authority and bolster its influence over the society that produced and cultiva...
| Main Author: | |
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| Format: | Electronic Article |
| Language: | English |
| Check availability: | HBZ Gateway |
| Journals Online & Print: | Drawer...
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| Fernleihe: | Fernleihe für die Fachinformationsdienste |
| Published: |
CEEOL
[2019]
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| In: |
Journal for the study of religions and ideologies
Year: 2019, Volume: 18, Issue: 52, Pages: 125-141 |
| Standardized Subjects / Keyword chains: | B
USA
/ Religion
/ Institutionalization
/ Crisis
/ Evangelical movement
/ Marketing
|
| IxTheo Classification: | AD Sociology of religion; religious policy KBQ North America KDG Free church |
| Further subjects: | B
faith-based marketing
B Seduction B Manipulation B Transcendence B Fundamentalism B Evangelism B Crisis B institutionalized religion |
| Online Access: |
Volltext (kostenfrei) |