Towards a theory on the place of goods and services in Islamic marketing

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書目詳細資料
Authors: Boulanouar, Zakaria (Author) ; Wood, Bronwyn P. (Author)
格式: Print Article
語言:English
Check availability: HBZ Gateway
Interlibrary Loan:Interlibrary Loan for the Fachinformationsdienste (Specialized Information Services in Germany)
出版: 2018
In: International journal of islamic marketing and branding
Year: 2018, 卷: 3, 發布: 3, Pages: 175-182
Further subjects:B Islamic marketing
B Consumption
B
B Positioning
B Aufsatz in Zeitschrift
B placement
B 授予博士學位
B marketing theory