Towards a theory on the place of goods and services in Islamic marketing

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Detalhes bibliográficos
Authors: Boulanouar, Zakaria (Author) ; Wood, Bronwyn P. (Author)
Tipo de documento: Print Artigo
Idioma:Inglês
Verificar disponibilidade: HBZ Gateway
Interlibrary Loan:Interlibrary Loan for the Fachinformationsdienste (Specialized Information Services in Germany)
Publicado em: 2018
Em: International journal of islamic marketing and branding
Ano: 2018, Volume: 3, Número: 3, Páginas: 175-182
Outras palavras-chave:B Islamic marketing
B Consumption
B Positioning
B Doutorado
B Aufsatz in Zeitschrift
B Molde
B placement
B marketing theory