Warum Werber den Himmel auf Erden versprechen: über den Einsatz religiöser Elemente in der Werbung
| Main Author: | |
|---|---|
| Format: | Print Article |
| Language: | German |
| Check availability: | HBZ Gateway |
| Journals Online & Print: | Drawer...
|
| Fernleihe: | Fernleihe für die Fachinformationsdienste |
| Published: |
Nomos
2007
|
| In: |
Communicatio socialis
Year: 2007, Volume: 40, Issue: 2, Pages: 105-128 |
| Standardized Subjects / Keyword chains: | B
Religion (Motif)
/ Advertising
|
| IxTheo Classification: | AA Study of religion CD Christianity and Culture |
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