A taxonomy of church marketing strategy types
Authors: | ; |
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Format: | Print Article |
Language: | English |
Check availability: | HBZ Gateway |
Journals Online & Print: | |
Fernleihe: | Fernleihe für die Fachinformationsdienste |
Published: |
Springer
2004
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In: |
Review of religious research
Year: 2004, Volume: 46, Issue: 2, Pages: 132-149 |
Standardized Subjects / Keyword chains: | B
Southern Baptist Convention
/ Marketing
/ Church publicity work
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IxTheo Classification: | AD Sociology of religion; religious policy KBQ North America KDG Free church RH Evangelization; Christian media |
Parallel Edition: | Electronic
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ISSN: | 0034-673X |
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Contains: | In: Review of religious research
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