Survival strategies of new religions in a secular consumer society: a case study from Estonia

In this article, I argue that in contemporary neoliberal consumer societies, traditional religious missionizing activity is superseded by religious branding and marketing. An example of this at a national level is Estonia, a small secular society in Europe where the majority of the population define...

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Bibliographic Details
Main Author: Ringvee, Ringo (Author)
Format: Electronic/Print Article
Language:English
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Published: University of Californiarnia Press [2017]
In: Nova religio
Year: 2017, Volume: 20, Issue: 3, Pages: 57-73
Standardized Subjects / Keyword chains:B Estonia / New religion / Secularism
IxTheo Classification:AZ New religious movements
KBK Europe (East)
Online Access: Volltext (doi)