RT Book
T1 The 21st century media (r)evolution: emergent communication practices
A1 Macnamara, Jim 1951-
LA English
PP New York, NY u.a.
PB Lang
YR 2010
UL https://ixtheo.de/Record/1601502575
AB Introduction -- The new mediaspeak : media language and terminology today -- Understanding the mediascape : philosophies and theories of emergent media -- Sorting myths and cyberbole from trends and tipping points -- The future of community and culture -- The future of journalism -- The future of advertising -- Future media business models -- The future of public relations -- The future for organizations and business
NO Includes bibliographical references and index
CN P90
SN 9781433109362
SN 9781433109386
K1 Mass Media : Technological innovations
K1 Communication : Technological innovations
K1 Mass media and culture