Measuring Actual Payment for Biodiversity Protection

I report the results of an experiment using a convenience sample of subjects recruited on Amazon Mechanical Turk that examines how religiously and scientifically framed messages about biodiversity loss influence a choice to make donations to protect against biodiversity loss. Subjects who received a...

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Bibliographic Details
Main Author: Clements, John M. (Author)
Format: Electronic Article
Language:English
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Published: Brill 2018
In: Worldviews
Year: 2018, Volume: 22, Issue: 3, Pages: 263-288
Standardized Subjects / Keyword chains:B Experiment / Environmental protection / Donations / Patient compliance (Psychology) / Christianity / Influence
IxTheo Classification:AE Psychology of religion
CF Christianity and Science
NCG Environmental ethics; Creation ethics
Further subjects:B biodiversity protection willingness to pay greening of religion zero-inflated Poisson regression
Online Access: Volltext (Verlag)

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520 |a I report the results of an experiment using a convenience sample of subjects recruited on Amazon Mechanical Turk that examines how religiously and scientifically framed messages about biodiversity loss influence a choice to make donations to protect against biodiversity loss. Subjects who received a religiously framed message were just as likely to make a donation as participants who read a control or scientifically framed message about biodiversity loss. In a subsample of Christians, the religiously framed message did not influence people to make a donation, compared to a control message, while a scientifically framed message increased the likelihood of making a donation. A religiously framed message increased donation amount in Christians, relative to a control message. Because there is a cost associated with biodiversity loss and protection, this research is important to determine how different message framing techniques promote action to prevent further biodiversity loss. 
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