Misusing church brands: problems with the ownership and management of denominational brand imagery in the United Methodist Church
Trademarked images frequently play an important role in helping contemporary religious institutions establish and maintain a visual identity for their brands. But, these images and the subsequent decision to protect them legally also signify a clash of opinions on authority, theology and rights of o...
| Main Author: | |
|---|---|
| Format: | Electronic Article |
| Language: | English |
| Check availability: | HBZ Gateway |
| Journals Online & Print: | Drawer...
|
| Fernleihe: | Fernleihe für die Fachinformationsdienste |
| Published: |
Taylor and Francis Group
[2018]
|
| In: |
Culture and religion
Year: 2018, Volume: 19, Issue: 2, Pages: 201-216 |
| Standardized Subjects / Keyword chains: | B
USA
/ United Methodist Church (USA)
/ Symbol
/ Brand
|
| IxTheo Classification: | CH Christianity and Society KDG Free church |
| Further subjects: | B
United Methodist Church
B Cross and Flame B logo B trademark B Branding |
| Online Access: |
Volltext (Verlag) |