Marketing Mission: The Divergence in Missiological Thought between Pastors and Missionary Leadership
This qualitative study examines paradigms of the definition of mission as held by high-level Assembly of God pastors and missionary leaders. The study reveals that the two groups differ in their definition of mission. In the church, pastors generally feel that mission encompasses outreach to all p...
| Published in: | International bulletin of mission research |
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| Main Author: | |
| Contributors: | ; |
| Format: | Electronic Article |
| Language: | English |
| Check availability: | HBZ Gateway |
| Journals Online & Print: | Drawer...
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| Fernleihe: | Fernleihe für die Fachinformationsdienste |
| Published: |
Sage Publishing
[2016]
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| In: |
International bulletin of mission research
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| Further subjects: | B
Peacebuilding
B Muslim-Christian relations B Interfaith Dialogue B transformative music communication |
| Online Access: |
Volltext (Verlag) |
| Summary: | This qualitative study examines paradigms of the definition of mission as held by high-level Assembly of God pastors and missionary leaders. The study reveals that the two groups differ in their definition of mission. In the church, pastors generally feel that mission encompasses outreach to all people groups; missionaries, however, consider that mission is specific to the apostolic function, namely, reaching out with the Gospel where no one has gone beforeto unreached people groups (UPGs). Implications for missionary leadership suggest a targeted marketing approach; using niche strategies directed to the mission-funding churches may be needed. |
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| ISSN: | 2396-9407 |
| Contains: | Enthalten in: International bulletin of mission research
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| Persistent identifiers: | DOI: 10.1177/2396939316649185 |