From Propaganda to Product: The Arthurian Legend in Modern Tarot Decks
In Britain and the United States, the legend of King Arthur has long served as a tool of political propaganda; however, in contemporary tarot decks focusing on Arthuriana, the initially Christian Arthurian legend is reappropriated for a predominantly pagan consumer base. This essay explores the empl...
Main Author: | |
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Format: | Electronic Article |
Language: | English |
Check availability: | HBZ Gateway |
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Published: |
University of Otago, Department of Theology and Religion
[2013]
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In: |
Relegere
Year: 2013, Volume: 3, Issue: 2, Pages: 381-406 |
Further subjects: | B
Cultural Studies
B Religion B Reception History |
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Volltext (doi) Volltext (kostenfrei) |
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520 | |a In Britain and the United States, the legend of King Arthur has long served as a tool of political propaganda; however, in contemporary tarot decks focusing on Arthuriana, the initially Christian Arthurian legend is reappropriated for a predominantly pagan consumer base. This essay explores the employment of the legend in tarot cards marketed to a New Age and Neopagan audience steeped in the Celto-Arthuriana tradition. A survey of online reviews and discussions by pagan users suggests that using a pagan version of the Arthurian legend to appeal to a broad Neopagan consumer base has met with some success. | ||
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