Zur religiösen Codierung moderner Ernährung: Ayurvedische Koch- und Ernährungsbücher als Lebensratgeber

The article surveys German-language ayurvedic cooking and nutrition books from 1990 until today. The semantic analysis reveals a market diversification that corresponds to the following categories: health, diet, spirituality, and individualism. These are main attractors of Ayurveda along with its pr...

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Bibliographic Details
Main Author: Koch, Anne 1971- (Author)
Format: Electronic Article
Language:German
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Published: Brill 2005
In: Zeitschrift für Religions- und Geistesgeschichte
Year: 2005, Volume: 57, Issue: 3, Pages: 243-264
Online Access: Volltext (Verlag)
Volltext (kostenfrei)
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Rights Information:InC 1.0
Parallel Edition:Non-electronic

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520 |a The article surveys German-language ayurvedic cooking and nutrition books from 1990 until today. The semantic analysis reveals a market diversification that corresponds to the following categories: health, diet, spirituality, and individualism. These are main attractors of Ayurveda along with its promises of holistic balance and cosmological integration. Because this development can be interpreted as a reaction to the Western scientific formation of “Ayurveda” within popular life advice literature, this essay uses the concept of reflexive nutrition as derived from M. Stausberg’s reflexive ritualization (ZRGG 1/2003). Furthermore, the success of these books indicates an absence of Christian dietetics in Germany’s religion landscape. 
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