Wellbeing for sale: Representations of yoga in commercial media
This article focuses on how spirituality and commercialism are intertwined in the representations of yoga in the media. For this study, articles on yoga were collected from seven Finnish popular magazines, and analyzed using qualitative close reading guided by sensitizing concepts of subjective well...
| Главный автор: | |
|---|---|
| Другие авторы: | |
| Формат: | Электронный ресурс Статья |
| Язык: | Английский |
| Проверить наличие: | HBZ Gateway |
| Interlibrary Loan: | Interlibrary Loan for the Fachinformationsdienste (Specialized Information Services in Germany) |
| Опубликовано: |
[2015]
|
| В: |
Temenos
Год: 2015, Том: 51, Выпуск: 1, Страницы: 45-70 |
| Нормированные ключевые слова (последовательности): | B
Йога (мотив)
/ Хорошее самочувствие
/ Духовность (мотив)
/ Коммерциализация
|
| Индексация IxTheo: | AG Религиозная жизнь AZ Новая религия BK Индуизм |
| Другие ключевые слова: | B
Spirituality
B consumer culture B Йога (мотив) B media representations |
| Online-ссылка: |
Volltext (kostenfrei) |
| Итог: | This article focuses on how spirituality and commercialism are intertwined in the representations of yoga in the media. For this study, articles on yoga were collected from seven Finnish popular magazines, and analyzed using qualitative close reading guided by sensitizing concepts of subjective wellbeing spirituality and prosumerism. The results show that looks, wellbeing and health are found to be the main selling points of yoga, whereas spirituality is used as a distinguishing device and a tool for constructing a consumer identity associated with ‘spiritual’ values. The material also raises questions on the possibility of anti-consumerist trends within contemporary yoga. |
|---|---|
| ISSN: | 2342-7256 |
| Второстепенные работы: | Enthalten in: Temenos
|
