Crowdfunding a new church: a multimodal analysis of faith-related giving rhetoric on Indiegogo

The development of Internet crowdfunding platforms has transformed how businesses, nonprofits, and even congregations seek funding from large numbers of donors who each give a relatively small amount of money. In particular, Indiegogo’s religion category for campaigns has developed into a platform u...

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Bibliographic Details
Main Author: Copeland, Adam J. 1983- (Author)
Format: Electronic Article
Language:English
Check availability: HBZ Gateway
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WorldCat: WorldCat
Fernleihe:Fernleihe für die Fachinformationsdienste
Published: Heidelberg University Publishing 2015
In: Online - Heidelberg journal of religions on the internet
Year: 2015, Volume: 9, Pages: 1-18
Standardized Subjects / Keyword chains:B Religious group / Crowd funding / Advertising campaign / Video recording / Rhetoric
Further subjects:B church planting
B Giving
B multimodal theory
B Rhetoric
B Indiegogo
B Crowd funding
Online Access: Volltext (kostenfrei)
Volltext (kostenfrei)

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