Populäre Religion: Markt, Medien und die Popularisierung der Religion

The notion of popular religion alludes to two major features of contemporary religiosity: first, the development, expansion and globalisation of the religious marketplace, the supply of religious content and the corresponding social forms. Although this has been one-sidedly considered to express the...

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Bibliographic Details
Main Author: Knoblauch, Hubert 1959- (Author)
Format: Electronic Article
Language:German
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Published: Diagonal-Verlag 2012
In: Zeitschrift für Religionswissenschaft
Year: 2000, Volume: 8, Issue: 2, Pages: 143-161
Online Access: Volltext (Verlag)

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520 |a The notion of popular religion alludes to two major features of contemporary religiosity: first, the development, expansion and globalisation of the religious marketplace, the supply of religious content and the corresponding social forms. Although this has been one-sidedly considered to express the rational choices of individual actors, it is argued that the constitution of religious markets, rather, depends on changing forms of communication, based on the potential of new media and the communities created by these forms of communication. Markets are based on open communication, and open communication, again, depends on the willingness to compensate for the information service. The forms of religion generated by both, market and communication is referred to by the notion of popular religion. In the first part of the essay, this notion is being defined. Then, its main constituents, market and communication, are delineated. In order to illustrate the notion, three examples are presented: the electronic church, near-death experiences as form of popularised new age belief, and papal visits. By way of conclusion, some consequences of popular religion are being sketched. 
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