Communication of innovations: a cross-cultural approach

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Bibliographic Details
Authors: Rogers, Everett M. 1931-2004; Shoemaker, F. F.
Format: Print Book
Language:English
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Published: New York Free Press 1971
Edition:2. ed.
Standardized Subjects / Keyword chains:B Innovation / Communication
B Innovation / Diffusion
Further subjects:B Technological innovations
B Social change
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