A cross-cultural comparison of Muslim religious commitment on US brand switching behaviour
| Authors: | ; |
|---|---|
| Format: | Print Article |
| Language: | English |
| Check availability: | HBZ Gateway |
| Interlibrary Loan: | Interlibrary Loan for the Fachinformationsdienste (Specialized Information Services in Germany) |
| Published: |
2018
|
| In: |
International journal of islamic marketing and branding
Year: 2018, Volume: 3, Issue: 2, Pages: 144-161 |
| Further subjects: | B
Pakistan
B American brands B Aufsatz in Zeitschrift B brand switching B Malaysia B Religious Commitment |
| ISSN: | 2055-0944 |
|---|---|
| Contains: | Enthalten in: International journal of islamic marketing and branding
|
