In God we hope, in ads we believe: the influence of religion on hope, perceived ad credibility, and purchase behavior

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Bibliographic Details
Authors:	Sarofim, Samer (Author) ; Cabano, Frank G. (Author)
Format:	Electronic/Print Article
Language:	English
Check availability:	HBZ Gateway
Journals Online & Print:	Drawer...
Fernleihe:	Fernleihe für die Fachinformationsdienste
Published:	Springer September 2018
In:	Marketing letters Year: 2018, Volume: 29, Issue: 3, Pages: 391-404
Further subjects:	B Aufsatz in Zeitschrift
Online Access:	Volltext (doi)

MARC


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