Religion and perceptions of the regulation of controversial advertising

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Detalhes bibliográficos
Autor principal: Wang, Zehua (Author)
Outros Autores: Deshpande, Sameer ; Waller, David S. ; Erdogan, B. Zafer
Tipo de documento: Print Artigo
Idioma:Inglês
Verificar disponibilidade: HBZ Gateway
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Interlibrary Loan:Interlibrary Loan for the Fachinformationsdienste (Specialized Information Services in Germany)
Publicado em: January-February 2018
Em: Journal of international consumer marketing
Ano: 2018, Volume: 30, Número: 1, Páginas: 29-44
Outras palavras-chave:B Religião
B Aufsatz in Zeitschrift
B Advertising policy regulations
B controversial advertising
B international advertising