Brand management in religious markets: the brand personality dimensionality of Islamic professional sports
| Main Author: | |
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| Format: | Print Article |
| Language: | English |
| Check availability: | HBZ Gateway |
| Interlibrary Loan: | Interlibrary Loan for the Fachinformationsdienste (Specialized Information Services in Germany) |
| Published: |
2017
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| In: |
International journal of islamic marketing and branding
Year: 2017, Volume: 2, Issue: 3, Pages: 180-199 |
| Further subjects: | B
sport brand personality scale
B Religious Branding B sport marketing B Aufsatz in Zeitschrift B Islamic sport branding |
| ISSN: | 2055-0944 |
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| Contains: | Enthalten in: International journal of islamic marketing and branding
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