RT Article
T1 The impact of celebrity endorsement and fit on purchase intentions among Egyptian Muslim males and females
JF International journal of islamic marketing and branding
VO 2
IS 4
SP 317
OP 334
A1 Attia, Samaa Taher
A1 Attia, Malak Taher
A2 Attia, Malak Taher
LA English
YR 2017
UL https://ixtheo.de/Record/1024286940
K1 celebrity endorsement
K1 Egyptians
K1 Muslims
K1 Gender
K1 purchase intentions
K1 Aufsatz in Zeitschrift