The impact of celebrity endorsement and fit on purchase intentions among Egyptian Muslim males and females
| Authors: | ; |
|---|---|
| Format: | Print Article |
| Language: | English |
| Check availability: | HBZ Gateway |
| Interlibrary Loan: | Interlibrary Loan for the Fachinformationsdienste (Specialized Information Services in Germany) |
| Published: |
2017
|
| In: |
International journal of islamic marketing and branding
Year: 2017, Volume: 2, Issue: 4, Pages: 317-334 |
| Further subjects: | B
Muslims
B purchase intentions B Egyptians B Aufsatz in Zeitschrift B celebrity endorsement B Gender |
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