Psychologie und Massenkommunikation: Planung, Durchführung und Analyse öffentlicher Beeinflussung

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Bibliographic Details
Main Author: Hoffmann, Hans-Joachim 20. Jh. (Author)
Format: Print Book
Language:German
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WorldCat: WorldCat
Interlibrary Loan:Interlibrary Loan for the Fachinformationsdienste (Specialized Information Services in Germany)
Published: Berlin [u.a.] De Gruyter 1976
In:Year: 1976
Edition:1. Aufl.
Series/Journal:De-Gruyter-Lehrbuch
Standardized Subjects / Keyword chains:B Mass media / Population / Influence
B Mass media / Psychology
B Communication
B Advertising psychology
Further subjects:B Kommunikationsmittel
B Communication science
B Social psychology
B Public Opinion
B Mass Media
B Propaganda
Online Access: Table of Contents (Publisher)
Description
Physical Description:248 S., Ill., graph. Darst.
ISBN:3-11-006621-1