Kapferer, Jean-Noël
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Occupation: | Economists / Author / Professor |
Corporate Relations: | Institut des Hautes Etudes Economiques et Commerciales (Paris) Ecole des hautes études commerciales (Frankreich) |
Geographical Relations: | Country: France (XA-FR) |
Biographical References: | GND (118001280) ORCID (0000-0002-1900-0751) Wikidata (Q56000652) |
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- Kapferer, J. N.
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692 | |a The new strategic brand management | ||
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